Evaluations, surveys, or feedback (whatever you want to label it) has always been important to me as a corporate trainer and now as an instructional designer. My goal in any area of my life has always been to keep learning. One way I can make sure I’m on the right track is to ask for feedback or an evaluation on what I’ve presented.
However, the typical evaluation has some drawbacks. If I personally ask the consumers to provide feedback and mention (in passing) that I’d really appreciate all 5’s on the form, am I getting the results to help me learn? If I ask customers to fill out the form before they leave the training and they just circle “Excellent” on all the questions, how do I improve for the future?