Content Strategy

Get ready for structured authoring

Posted by Carol Troup on Oct 4, 2016 10:27:49 AM

It’s only been five years since International Data Corporation reported that our world, to date, had created a total of 1.8 zettabytes (1.8 trillion GB) of information. By 2020, that figure could reach 40 zettabytes. To put this in perspective, this means that every minute of 2011, we created more than 204 million email messages, more than 2 million Google search queries, and 48 hours of new YouTube videos.

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Topics: ROI, writing, technology, authoring

Authoring – How This Will Impact Your Implementation

Posted by Brandon Carson on Apr 30, 2014 1:00:00 AM

When you’re formulating your overall learning content strategy. This topic will focus on the role of authoring and delivery platforms, and their impact on your strategic and tactical implementation.

Too often, instructional designers move straight to authoring and begin assembling their course right away. This is not surprising, because the businesses we support are often moving at a very fast pace, and many of us juggle multiple projects at the same time. Sometimes, we just want to get it done. However, working in this manner can result in course content that’s redundant, and can lead to fragmentation and loss of productivity for you and your audiences. Your focus should be on creating content that’s clear, simple, succinct, and elastic – able to bend to the learner’s context. This content should also be in a format that’s digestible by anyone in your target audience, anywhere, and on whatever device they have with them. I realize this is easier said than done, especially with deadlines always looming on the horizon. One of the biggest drivers affecting how you design and develop content revolves around your available resources. This is the primary reason so many learning and development (L&D) teams are creating training in a non-elastic fashion: you’re only the sum of the skills of your team.

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Topics: content strategy, learning and development, learning, instructional design, training and development, authoring