Content Strategy

Fostering Innovation Through Creative Awareness

Posted by Kathryn Shield on Jun 18, 2014 6:00:00 AM

It seems like every company wants to be seen as innovative. Innovators are widely admired: they push boundaries, create new products, and help people see things in new ways. And of course, if you come up with the right innovation, your company stands to reap great profits, both in terms of money and respect. So the word goes out to the organization: We reward innovation!

But how does that translate in the real world? How does a company go from wanting to be innovative to actually being innovative? The answer lies in fostering an organizational culture that recognizes and fosters creative thinking. And promoting a creative culture goes against the grain of many established organizations. It involves taking risks, and risks are seen as, well… risky!

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Topics: learning and development, instructional design, ASTD, ASTD Seattle, Amy Frazier

Introduction To Our Video Series

Posted by Jeff Tillett on May 27, 2014 11:56:00 AM


Entirenet is more than a company: we’re a community of talented writers, editors, instructional designers, and developers. We’re excited about what’s happening in our industry. We believe as an industry there are lots of opportunities to improve what we do and how we approach learning, and to improve performance in our organizations.

With technological advances such as mobile, the evolution of things like MOOCs (Massive Open Online Courses), and the use of social media and other informal tools within organizations, we’re having to shift some of our approaches. Every day, new tools become available to us for producing and delivering content; so it’s important that we understand them and know how to leverage them to improve what we do. We also need to look at how we’re tracking and evaluating the effectiveness of what we’re doing as we try new things, so that we can fine-tune our strategy.

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Topics: technical editing, learning and development, elearning, training, employee training, technical writing, instructional design, technology, ASTD, online training, sales training, massive open online courses, Jeff Tillett, social media, video series, training and development

Action Learning in Instructional Design

Posted by Kathryn Shield on Feb 25, 2014 2:00:00 AM

Instructional design for a new learning program can take any number of approaches. Often, the client has a clear vision of their training needs: they know who will take the training, what they need to learn, and why they need to learn it. They may even know how they want the training to be presented: e-learning, instructor-led training, and hands-on workshops are just a few common modes of training delivery.

But what if the client perceives that their organization has a deeper, more complex issue to solve? What if there is a problem that affects multiple parts of the organization? What if it isn’t clear who needs to learn what, but there is general agreement that something needs to change?

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Topics: content strategy, elearning, instructional design, learning program, ASTD

The State of Instruction 2014 (so far)

Posted by Brandon Carson on Jan 23, 2014 11:34:00 AM

Entirenet,learning,elearning,training,training programs,training processMany in the corporate training industry spend a lot of time demystifying, myth busting and wading through jargon, buzzwords, trends, and rumors. Before we can determine what technology, tools, and processes to investigate and implement, we need to ensure we have the fundamental framework of effective instruction in place first. This is what I would see as the most critical element in your learning function. Here at the ASTD TechKnowledge conference in Las Vegas, I have seen a number of presentations, chats, and both formal and informal discussions around the basic instructional strategies that form the foundation of everything you do. First, determine if your approach to instructional design includes these three principles:

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Topics: learning and development, training, ASTD Techknowledge, instructional design, ASTD, action-based learning, Brandon Carson, instructor led training, learning professionals, onboarding new hires

The State of Mobile Learning in 2014

Posted by Brandon Carson on Jan 22, 2014 2:46:00 PM

I’m at ASTD’s Techknowledge conference (‎) in Las Vegas, and just attended a  session hosted by Kevin Oakes of i4CP (‎) and Tamar Elkeles, the CLO of Qualcomm. The session was kind of a “state of mobile learning in 2014” discussion, and both presenters shared some great information about  what’s going on and what they’re doing with mobile  learning.

1. The provision of device to employees in companies is growing. When queried, most attendees said their company provides them at least one mobile device. Several stated that it depends on their job type or job level. The number of companies handing out tablets to employees is also rising: 46% of companies in a recent i4CP survey said they provide tablets for their employees, up from 39% in 2012.

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Topics: mlearning, ASTD Techknowledge, ASTD, i4CP, learning content strategy, mobile devices, Kevin Oakes, Qualcomm, Tamar Elkeles

Don't Miss Hearing Brandon Carson Speak at ASTD on Friday, January 24th

Posted by Brandon Carson on Jan 21, 2014 7:36:00 AM


Entirenet's Strategic Lead for Digital Learning, Brandon Carson, will be hosting a session called Pragmatic Principles of Mobile Design on Friday at ASTD Techknowledge (TK) conference in Las Vegas. At Techknowledge, you can join more than 1,500 training and development experts to find out how to apply technology to the learning function and hear about the latest trends from some of the leading thinkers in the profession. Brandon will be sharing insights he has gained while working on multiple real-world mobile-optimized learning apps. He’ll share best practices, and tips and tricks, and also focus on mobile user behavior and identify the key areas to focus on when designing educational apps.

Brandon’s session is on Friday, January 24, at 8 a.m. He’ll also be on a panelist on a TK Chat called Reinventing Training on Wednesday, January 22, at 3:00 p.m. We hope you can stop by and see Brandon talk about mobile design and reinventing training. Click here to learn more about ASTD’s TK conference.

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Topics: ASTD Techknowledge, reinventing training, ASTD, Brandon Carson