It seems like every company wants to be seen as innovative. Innovators are widely admired: they push boundaries, create new products, and help people see things in new ways. And of course, if you come up with the right innovation, your company stands to reap great profits, both in terms of money and respect. So the word goes out to the organization: We reward innovation!
But how does that translate in the real world? How does a company go from wanting to be innovative to actually being innovative? The answer lies in fostering an organizational culture that recognizes and fosters creative thinking. And promoting a creative culture goes against the grain of many established organizations. It involves taking risks, and risks are seen as, well… risky!