Content Strategy

Marcelle Amelia

Recent Posts

Localization: The Space Game

Posted by Marcelle Amelia on Dec 5, 2017 11:11:57 AM

Suppose you need to localize or translate your user interface or marketing content from English to another language. Did you know there might not be enough space on your UI or in your content template for text in other languages?

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3 tips for putting SEO keywords to work

Posted by Marcelle Amelia on Oct 18, 2017 2:52:07 PM

Are you putting your keywords in all the right places? Using their power of attraction to gain ideal site visitors? These 3 tips will help you put your SEO keywords to work.

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Topics: SEO, Keywords

Long tail SEO wags the dog

Posted by Marcelle Amelia on Sep 18, 2017 10:24:33 AM

If you’ve been in content development for a while, you’ll know that keyword research for SEO isn’t necessarily something that writers or editors do. And that’s okay. Let data people do your research and tell you what keywords to use. Makes life easy.

What you may not know is that SEO keyword research can tell you whether your site needs new content.

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Earn a little customer love with SEO

Posted by Marcelle Amelia on Aug 17, 2017 10:13:06 AM

Search engine optimization is a terrific way to attract customers who will love you. Bring them in to your site by using their search terms and words to get a better response to your services or products.

How does it work? Without going into the nitty-gritty about how to find those terms—let’s look at an example.

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Topics: SEO