Content Strategy

3 tips for putting SEO keywords to work

Posted by Marcelle Amelia on Oct 18, 2017 2:52:07 PM

Keys and Lock iStock-614221922.jpgAre you putting your keywords in all the right places? Using their power of attraction to gain ideal site visitors? These 3 tips will help you put your SEO keywords to work.

SEO keywords belong in content

Use keywords in limited, strategic ways in your content. But don’t overdo it. Only 2-3% of your wordcount should be keywords (20-30 keywords per every 1000 words), so put them where search engines like to find them:

  • Throughout the body of your content
  • Heading level 1 (the title of your article or content)
  • Heading level 2 (sub-heading)
  • First paragraph
  • Link text (internal and external links)
  • Image alt text

Why only 2-3%? Why isn’t more better? More was better in the bad old days. Until people took advantage of it and made their content rank higher by padding it with irrelevant keywords. Bad experience for customers. So that’s not allowed—and you can be penalized for doing so.

Keywords belong in two meta tags

While the contents of these tags is invisible to site visitors on your page, the title tag and meta description are what people see when they search for your keywords. They are what search engines show on their results pages. These are very important to do with care.

The title tag can show 70 characters before it breaks to ellipses. And the description tag should be between 165 and 175 characters. The title tag isn’t the same as the title of your article or blog or content—although it could be. Heading level 1 is where your content title goes.

As search is evolving, though, sometimes search engines select something else from your content to show customers instead of your carefully created title or description. No harm, no foul. It’s intended to drive people to your site.

Use SEO keywords to determine new content

To help visitors find you, you can create new content about subjects they are looking for. Find keywords that already drive traffic to the things on your site and write content that uses those SEO keywords. See also Long tail SEO wags the dog.

Make sure the keywords and content are relevant to your site, of course. You don’t want to junk-up your site with irrelevant content, right?

Stay up to date

If you are publishing content, you want it to be found. When search engines update their algorithms—especially big updates—you need to adjust what you’re doing, too.

Include continuous search engine monitoring for updates and guidelines in your long-term SEO strategy. When they change, you want to, too. You might want to update the keywords on your existing pages, as well.

Topics: SEO, Keywords