Content Strategy

Localization: The Space Game

Posted by Marcelle Amelia on Dec 5, 2017 11:11:57 AM

Suppose you need to localize or translate your user interface or marketing content from English to another language. Did you know there might not be enough space on your UI or in your content template for text in other languages?

Read More

1 + 1 = 3 in the Internet of Things

Posted by Carol Troup on Nov 6, 2017 11:29:48 AM

The Internet of things (IoT) is upon us and is rapidly growing. Maybe you already have a Nest, or some other smart home appliance. Mixing and matching devices, services, and apps is trending up. As content developers, we’ve got to be poised to respond quickly. Above all, we need to manage content to make sure that customers are properly supported.

Read More

Topics: WiFi, IoT, IFTT, Microsft Flow

How to adapt your content for local audiences

Posted by Susan Joly on Oct 25, 2017 10:27:57 AM

Developing content that’s sensitive to the diverse needs of an international audience can be challenging. In the global marketplace, you’ll often need to adapt your content for readers in a specific country or region—based on linguistic, cultural, political, and technical differences—not to mention legal requirements in your target market.

With localization, you aren’t just translating—you’re tailoring your content to effectively communicate with people in a specific locale. How do you adapt content to meet the needs of your target audience and increase your global impact—beyond mere translation?

Read More

3 tips for putting SEO keywords to work

Posted by Marcelle Amelia on Oct 18, 2017 2:52:07 PM

Are you putting your keywords in all the right places? Using their power of attraction to gain ideal site visitors? These 3 tips will help you put your SEO keywords to work.

Read More

Topics: SEO, Keywords

Writing for a global audience:  The world is knocking

Posted by Susan Joly on Oct 10, 2017 11:29:03 AM

When you travel abroad, you might notice how much locals appreciate it if you speak a few words of their native language. In today’s global workplace, considering the context and needs of readers around the world isn’t just something that’s nice to have—it’s necessary for effective communication. 

Read More

Social media: I can hear you

Posted by Carol Troup on Oct 4, 2017 3:41:14 PM

Business communication has changed dramatically. Well-known trends in technology companies, such as the consumerization of IT, have created more casual norms.

Pushing the envelope even further, the proliferation of voice-interactive devices has fundamentally changed how people interact and communicate with technology. It’s gone beyond casual—to conversational.

Read More

Topics: social media, texting, digital assistant, consumerization of IT, Amazon Alexa, Zello, customer support

Long tail SEO wags the dog

Posted by Marcelle Amelia on Sep 18, 2017 10:24:33 AM

If you’ve been in content development for a while, you’ll know that keyword research for SEO isn’t necessarily something that writers or editors do. And that’s okay. Let data people do your research and tell you what keywords to use. Makes life easy.

What you may not know is that SEO keyword research can tell you whether your site needs new content.

Read More

4 tips for Agile content teams

Posted by Carol Troup on Sep 6, 2017 9:17:40 AM

There’s a lot to Agile. Here are a few high-level tips to help content teams navigate this new world.

Read More

Topics: content strategy, content development, content creation, agile

Content development in an Agile world

Posted by Carol Troup on Aug 23, 2017 12:13:03 PM

When it comes to software development, the word “Agile” has been floating around for more than 20 years. It continues to gain traction as technology moves to the cloud, and as software is delivered more and more rapidly as a service (SaaS).

What is Agile, and how do content teams need to change and adapt to it? Taking things a step further, how do content teams thrive in the Agile world?

Read More

Topics: content strategy, content development, content creation, agile

Earn a little customer love with SEO

Posted by Marcelle Amelia on Aug 17, 2017 10:13:06 AM

Search engine optimization is a terrific way to attract customers who will love you. Bring them in to your site by using their search terms and words to get a better response to your services or products.

How does it work? Without going into the nitty-gritty about how to find those terms—let’s look at an example.

Read More

Topics: SEO