Content Strategy

How to Tell Your Company Story

Posted by Jack Showalter on Apr 26, 2017 1:55:16 PM

I'm often asked what Entirenet does. Most of the time, I’m asked by senior leaders or business owners who have little understanding of content development or the learning and development industry. Often, I reply:

We are storytellers, and we help companies tell their stories.

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Jumping into the “Virtual Company” Pool

Posted by Jack Showalter on Feb 9, 2017 9:18:12 AM

For years, many of us made the Monday through Friday pilgrimage – in the office by 8 am, and leave sometime after 5 pm. We had to. In the “customer service business” (which should be everyone’s core business, in my opinion), we needed to be accessible to our customers and clients, we needed to be physically present to meet with our co-workers, and we needed to be visible in the office so company management would know we were “working”.

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When Outsourcing Makes Sense (part 3 of 3): Creating and Delivering Content and Materials for a New Product or Service

Posted by Jack Showalter on Oct 25, 2016 2:01:25 PM

Scenario one discussed roll out and launch, and scenario two discussed supporting our users. All done? Not quite yet. What about those who are not yet customers? What about those that are customers, but only know part of what we have to offer? What about those that simply want to learn more about our company or products?

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Topics: content strategy, training, content creation, outsourcing

When Outsourcing Makes Sense (part 2 of 3): Training and Support of Users for the New Product or Service

Posted by Jack Showalter on Oct 19, 2016 2:19:52 PM

In the first scenario, we looked at the roll out/launch phase of a new product or service.Once the roll out or launch has been successful, we now have users and consumers who need to learn more about how to use the product, how to resolve issues, and how to have the best possible experience with the product.

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Topics: learning and development, training, content development, learning, consulting

Outsourcing content creation and training – Three scenarios where it makes sense

Posted by Jack Showalter on Oct 17, 2016 1:50:01 PM

Businesses ebb and flow. Sometimes we have one new product or service to launch, and other times we have 20. Sometimes we have 25 employees to train on a new offering and other times we have 300. Sometimes our customer support is working well and sometimes we discover we have 500,000 customers who need a new support experience.

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Get ready for structured authoring

Posted by Carol Troup on Oct 4, 2016 10:27:49 AM

It’s only been five years since International Data Corporation reported that our world, to date, had created a total of 1.8 zettabytes (1.8 trillion GB) of information. By 2020, that figure could reach 40 zettabytes. To put this in perspective, this means that every minute of 2011, we created more than 204 million email messages, more than 2 million Google search queries, and 48 hours of new YouTube videos.

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Topics: ROI, writing, technology, authoring

My Top Ten Leadership Tips (What are yours?)

Posted by Jack Showalter on Jul 26, 2016 12:57:33 PM

After my last post, “Deciding and Executing 101”, I was asked by several people to give specific recommendations for leaders – both experienced and new. Here are 10 additional thoughts and concepts that I think will help anyone become a more effective leader:


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Deciding and Executing 101

Posted by Jack Showalter on Jul 21, 2016 10:02:24 AM

One of my sons asked me the other day what I do at work. He knows what my title is, but wanted to know how I spend my work day. I told him it was my job to lead the company, and he asked how I did that. I told him it’s pretty simple; effective leaders do two things – decide and execute.

We all know that “simple” is not the same as “easy”, and this is a classic case.

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Topics: leadership, decision making, execution

Five Steps for Making a Spectacular Hire

Posted by Jack Showalter on Jun 1, 2016 11:05:22 AM

People have been lamenting lately about the lack of available talent, particularly in companies that primarily serve technology companies. I regularly hear things like “there is no-one left to hire” and “we can’t find anyone with the appropriate skill set”. I disagree with both statements.

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Topics: Entirenet, engagement and retention, Interviewing

Planning for Translation

Posted by Kim Dare on Feb 23, 2016 3:16:46 PM

“Wilkommen, bienvenue, welcome….” It’s one thing to make sure that your training is received and consumed by learners in your own language. But it’s another thing to make sure that it has the same impact when it’s translated into languages for learners in other locations.

In 1995, I worked in a youth hostel located on the Red Sea in Israel. I loved my time there. We had guests from all over

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Topics: localization, instructional design, content creation, planning